Good Company: Illume

Have you ever wondered why smells trigger an emotion or memory? We’ll explain – smells get routed through your olfactory bulb. This is the smell analyzing region in your brain. That is closely connected to your hippocampis, which then triggers memories to come flooding back. Get it? Plain and simple – when you smell something you like, you get that warm and fuzzy feeling. It’s exactly why one Minneapolis company says their product is recession proof. Twin Cities Live reporter Kelli Hanson takes us to Illume in this Good Company. Illume not only has their own home fragrance line, they’re also collaboration with huge retailers like Target, J.Crew, Madewell and Anthropologie. In 2018 the company launched Good Chemistry, a new body fragrance line that’s exclusively sold at Target. In 2019, the company will move to a new corporate headquarters in Maple Grove.

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