Good Company: Rapala

There are nearly 1.4 million people in Minnesota that carry a fishing license and almost 12,000 lakes here in this great state. No worm? No worries. All you need is a little wood. TCL reporter Kelli Hanson heads out to the water and finds out why Rapala Fishing Lures — a Finnish company — now calls Minnesota home.

In addition to Rapala’s rich history, Kelli also found out that the company credits Marilyn Monroe for helping them gain national exposure. The August 17th, 1962 edition of LIFE magazine featured Marilyn on the cover. It was their largest selling publication to date. And inside was a short article featuring Lauri Rapala’s handmade lure. Marilyn is now in Rapala’s Hall of Fame.

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