TCL in Your Town Blaine: Aveda

TCL in Your Town is celebrating all things Blaine and you can’t visit that north metro suburb without talking about Aveda. The company was founded in 1978 by Horst Rechelbacher who stayed in Minnesota while recovering from an accident. Although the company was sold to Estee Lauder, the global headquarters remains in Blaine and many of the products are made there.

Elizabeth visits Aveda to spend some time with the company’s Senior Vice President and Global Creative Director, Antoinette Beenders. Originally from Holland, Antoinette was hired by Horst to put together incredible hair shows that influence hair and beauty trends around the world. Antoinette works with designers like Stella McCartney and puts together inspirational show content for thousands of hair stylists. Aveda puts on an annual event called Congress at the Minneapolis Convention Center and the public is invited to attend a portion. For more information and tickets, click here.

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